West NY News

Senator George Borrello has announced new legislation, S. 7398, which proposes allowing grocery stores across New York to sell wine. The catch is that only wines produced in New York State would be eligible for sale under this legislation.

The objective of the proposal is to bolster family farms, local vintners, and the state's wine industry, which is responsible for nearly $15 billion in direct economic impact to New York State. Borrello's initiative aims to combat the concerns that national distributors would overcrowd the market, leaving local wineries struggling for shelf space. Presently, New York State's smaller wineries are heavily reliant on direct consumer sales and have restricted distribution opportunities.

"New York is home to one of the most diverse and innovative wine industries in the country," stated Senator Borrello. He emphasized the necessity of protecting local producers from being overshadowed by dominant national brands. "Small New York producers are likely to be squeezed out entirely or reduced to a token presence on store shelves," he mentioned.

Currently, wine sales are conducted mainly through standalone liquor stores. Legislation proposals that suggested shifting wine sales into grocery venues have been consistently opposed, primarily by the liquor store lobby, arguing it would threaten independent retailers.

Borrello emphasized that his bill maintains a balance by supporting the state's wine industry while addressing the concerns of independent retailers. The legislation seeks to promote local agriculture without harming small wine and liquor establishments in communities.

Borrello is also preparing to introduce additional legislation addressing the prohibition on selling food items, such as cheese and cured meats, in liquor stores, which could complement wine sales. The senator expressed his view that New York's regulatory system needs updating to better support small producers and retailers.

“For too long, outdated and often unfair regulations have held back our state’s wine and spirits industry,” said Senator Borrello. He pointed out that modernizing starts with prioritizing New York wines. According to him, allowing state-produced wines in grocery stores creates a focused approach to strengthening the local wine industry.

"New York wines are world-class," Senator Borrello remarked, noting that his bill aims to provide a competitive advantage to local producers while broadening consumer access to these wines and supporting the state economy.

New York stands as the third-largest wine-producing state in the United States, with over 450 wineries and significant economic contributions from jobs and tourism. The state's wine regions are recognized internationally, particularly for their Rieslings and Cabernet Francs.

"This legislation isn’t just pro-agriculture—it’s pro-New York," Borrello concluded, highlighting its support for local farmers, businesses, and rural economies. He assured that New Yorkers would see state wines prominently displayed if the bill passes.